Aerial view of the Fjord 40 yacht running on turquoise water

We don’t just sell boats. We tell their stories.

Every boat has an owner, a reason and a story worth hearing. We find it, film it and put it in front of the one buyer who has been looking for exactly that boat. Privately.

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Why we exist

Specs don’t sell boats. People do. The family weekends, the fishing trips with the grandkids, the reason it’s time to let go. That’s what the right buyer falls for first, so that’s what we tell.

What makes us different

Not a dealer. A captain who tells stories.

Aerial view of the Fjord 40 on turquoise water
Helm of the Fjord 40
Center console at anchor by the mangroves
Bow sun pad on a sunny day
  1. 01

    Run by a captain

    Not a call center. A 50-Ton Master Captain who knows what it takes to own, run and care for a boat, and who can talk to buyers the same way.

  2. 02

    Every boat gets its story

    Why the owner bought it, how they used it, why they’re letting it go. Real people, real reasons. Buyers trust that more than any spec sheet.

  3. 03

    Private by default

    No public listings, no price wars, no strangers walking the dock. Showings by appointment, only with buyers who are actually interested.

  4. 04

    Marketing that finds the buyer

    We come from performance marketing. We put your boat’s story in front of the right people, where they already spend their time, and we measure every lead.

  5. 05

    We handle the hard part

    Photos, drone footage, the story, the calls, the showings. You keep enjoying your boat and approve every step.

Captain Alonso on the water in Miami
50-Ton Master CaptainMiami, FL
Built by a captain, for owners

It started with one question on the dock.

“Can you help me sell my boat?”

I’m a captain, and I work with private owners all around Miami. Again and again, the same question came up. Some owners were tired of public listings and endless tire-kickers. Others simply didn’t know where to start. All of them wanted it done right, and done quietly.

So we built the solution. My team combines life on the water with a background in online and performance marketing. We meet the owner, we meet the boat, and we tell its story to the people most likely to fall for it.

And honestly? It’s the best part of the job. We love meeting local owners and captains, because no two boats are the same, and neither are their stories.

Questions about a boat, or about selling yours? Talk to a captain.

Discretion is the job

Trusted by owners you’d recognize.

From well-known names in entertainment to leaders in finance, our clients trust us with their boats, and with their privacy.

Entertainment Finance Private families Local captains

That’s exactly why you won’t find their names on this page.

How it works

Three steps. Zero headaches.

We meet you and the boat

A conversation, not a sales pitch. We learn its history, how you use it and why you’re selling.

We film it and write its story

Photos, drone footage and a story page built around you and your boat, ready for the right audience.

We find the buyer

Targeted campaigns bring serious buyers to your story. You approve every showing, and we handle the rest.

Thinking about selling?

Let’s tell your boat’s story.

Tell us a little about your boat. A captain from our team will call you, no pressure and no commitment.

(754) 334-3616

Sell your boat privately

Takes 30 seconds. We’ll call you back.